An advertisement placed online must confirm to the same requirements as printed material. This type of advertising is known as:

• A. Internet advertising
• B. Brand advertising
• C. Product advertising
• D. Blind advertising

Answer: (A)

Online ads are treated the same as printed ads in terms of regulatory requirements. This means the same rules about honesty, disclosures, and identifying information apply whether the ad appears in print or on the internet. The term for ads placed on the web is internet advertising, and that category exists precisely because online promotions must meet the same standards as printed materials to prevent misleading or incomplete information. The other terms describe the ad’s focus or a situation where the advertiser isn’t identified, not the channel or the regulatory expectation that online content follow print rules.