An illegal ad that doesn't contain the registered or trade name of the broker, or for which there is doubt that the ad is that of a real estate broker is called:

• A. Internet advertising
• B. Blind ad
• C. Product advertising
• D. Institutional advertising

Answer: (B)

Any real estate ad must clearly identify the broker behind it. When an ad doesn’t include the broker’s registered or trade name, or it’s doubtful the ad is from a real estate broker, it’s a blind ad. This is illegal because the public can’t tell who is licensed to handle the transaction or who to hold accountable, which risks misrepresentation. A compliant ad would plainly display the broker’s name (registered/trade name) and the brokerage, so the responsible licensee is identifiable. Internet advertising is not automatically illegal—proper identifying information is still required. Product advertising and institutional advertising serve different purposes (promoting a product or an organization) and don’t describe this scenario.