In team/group advertising, who must be designated to be filed with the broker to be responsible for ensuring advertising compliance?

• A. broker
• B. designated licensee
• C. advertising agency
• D. the property owner

Answer: (B)

In team advertising, there needs to be a specific person within the brokerage who is charged with making sure every ad follows the rules. This person is a licensed agent or broker who the broker designates and files with the broker as the one responsible for advertising compliance. Having a designated licensee creates a clear point of accountability for disclosures, the proper display of the brokerage and license information, team naming rules, and overall truthfulness and accuracy in ads. The broker remains ultimately responsible, but the designated licensee handles the day-to-day enforcement of advertising standards. An advertising agency isn’t governed by real estate license rules in the same way, and the property owner isn’t designated to oversee ad compliance.