Which advertising is designed to sell a particular product or service, such as a home for sale?

• A. Specific (or product) advertising
• B. Internet advertising
• C. Institutional advertising
• D. Blind advertising

Answer: (A)

Product advertising focuses on selling a specific item. When the ad is aimed at promoting a particular home for sale, its goal is to persuade buyers to buy that specific property, which is exactly what product (or specific) advertising is designed to do. The other terms describe different ideas: Internet advertising is just the medium used to run ads, not the type of goal; institutional advertising promotes a brokerage or brand rather than a single listing; blind advertising isn’t a standard category for real estate ads and doesn’t target a particular product. So, for selling a specific product or service like a home for sale, product advertising is the best fit.