Who is responsible for advertising content?

• A. The client
• B. The listing agent
• C. The broker
• D. The advertisers agency

Answer: (C)

In real estate practice, the broker is the one who must oversee and approve all advertising content. Licensees work under the broker’s supervision, and the broker bears the legal responsibility for what appears in ads, ensuring accuracy and compliance with state laws and regulatory rules. Even if a listing agent helps draft promotional material, it is the broker who must review and approve it before it’s published to ensure it’s truthful, not misleading, and compliant with advertising standards. The client provides information but does not control promotional materials, and while an advertising agency may create content, the ultimate responsibility for licensed advertising rests with the broker.